Despite the fact that at the beginning the Jeep brand produced vehicles for the American military, today it is the most famous manufacturer of off-road vehicles in the world and the word “Jeep” is often synonymous with an off-road vehicle. Currently, the Jeep brand is part of the Italian-American concern Fiat Chrysler Automobiles.
- Gründung: 1943-Present
- Sitz: Toledo, Ohio, U.S.
- Website: http://www.jeep.com/
Meaning and history
Thanks to the participation of machines of this brand in the First and Second World Wars, the company’s products have become associated with strength and reliability.
Interestingly, the full logo is rarely used. The cars of the company are marked only with the word “Jeep”. This indicates the popularity and recognition of the brand. But we must admit that the brand is known more for its name than its logo.
Emblem and symbol
The logo is represented by a car grille with two circles (headlights). We can tell right away that this logo is different. There are no ovals, animal silhouettes, shields, etc.
The logo color changed several times since 1940. It was originally in red and gold color, but when Jeep was acquired by AMC, the gold was replaced with blue. Today the logo is made in dark green. Probably out of respect for the brand’s rich history.
What font is the Jeep logo?
The company’s name at the logo is written in Helvetica Bold font.
Willys Jeep logo
The logo of American army off-road vehicle produced at the time of Second World War has a circle in which the letter W is inscribed, slightly beyond its frame. Sometimes there is the word „Willis” written in Stencil font.
Jeep Wrangler logo
Wrangle trucks have the name Wrangle written in the Tipemite font as a logo.